What is Tag Manager?
Google Tag Manager — is a powerful tool for automating the process of adding and managing tags on your website. With Google Tag Manager, you can add tracking codes, analytics services, and marketing tools without having to change the website code. All you need to do — is to properly configure the tag manager and integrate it with your website. After that, all changes can be made through the GTM interface, without involving programmers.
Who is Google Tag Manager useful for?
Google's GTM is ideal for marketers, analysts, and website owners who want to manage the tracking and integration of various tools on their platform. This allows you to significantly simplify your work, automate processes, and save time, especially when you need to configure several different services or modify existing ones.
How does Google Tag Manager work?
GTM allows you to centrally manage codes and tags for various analytics and marketing tools, such as GA4l. All tagging work is done through the GTM interface, which allows you to reduce dependency on programmers and quickly respond to business needs.
How to set up Google Tag Manager?
Setting up GTM is not difficult, but it is important to follow each step correctly.
- Go to the main page and click "Start for free".
- Create an account and set up a container for your site.
- Insert the container code into your site, which will allow you to work with tags.
- Add tags, configure GTM variables and GTM triggers to track events on the site.
- Test the operation of tags using Google Tag Assistant before activating them on the site.
GTM main components
- Container
A container in Google Tag Manager is a piece of JavaScript code that is added to your site and manages other tags. It serves as the basis for tracking the container, and also provides integration with other services.
- Tags
Tags — are small pieces of code that are responsible for performing certain actions, for example, collecting analytical data or launching advertising campaigns. They can be scripts from third-party services, such as Google Analytics.
- Triggers
GTM triggers determine when to activate a particular tag. This can be when a page loads, a button is clicked, or a form is filled out.
- Variables
GTM variables help collect dynamic data, such as the URL of a page or the name of the button that was clicked.
- Data Layer
The Google Tag Manager data layer is an array that stores data used to configure tags and triggers. For example, you can pass information about a product or order.
How to use Google Tag Manager for SEO and marketing?
GTM can make it much easier to work with analytics and marketing campaigns. For example, you can integrate Google Tag Manager google ads, configure google tag manager ecommerce to track purchases, or add GA4 to collect data about site visitors. All of these integrations help create more accurate analytics and improve the effectiveness of marketing activities.
Tips for effective use of GTM
- Use Google Tag Manager integration to connect with other analytics and advertising services to simplify your work.
- Regularly check the operation of tags.
- Use GTM variables to dynamically adapt tags to different situations.
- Test tags before launching them on the site to avoid errors in real time.
Tag Manager allows you to significantly simplify the process of integrating services and helps optimize work with tags, providing convenience, saving time and resources.
